Monthly Archives: October 2008
Lead Tracking With Google Analytics
For the last two weeks I’ve been talking about the importance of tracking leads and providing some inexpensive ways of doing that. This week I want to focus on a free tracking tool – Google Analytics. Google provides free … Continue reading
Filed under tracking
Woopra
This is not some college cheer, Woopra.com is a new web site analytics program still in its beta stage. I’ve enrolled to have it track some of my sites and when I am approved, I’ll let you know what it … Continue reading
Filed under Uncategorized
Tracking Leads – As Simple As Asking A Question
Are your Yellow Page ads working as well as they used to? Did your newspaper ad generate enough leads to justify the expense? Last week I talked about the importance of tracking leads as integral to knowing if your … Continue reading
Filed under Uncategorized
Don’t Market In A Recession
It’s official. The Fed is finally uttering the “R” word. So let’s stop marketing or even doing business altogether. If people had that same attitude during the 1970s recession we’d be missing out on a lot. I was reading in … Continue reading
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Marketing = Sales?
If sales aren’t improving then marketing must not be working. It seems like this is the simplest equation in business, but business is never that simple. Marketing’s role is to drive leads by changing perception, creating desire, communicating a point … Continue reading
Filed under tracking, Uncategorized
Welcome To Smarter Marketing.
Economic downturns and uncertainty bring cuts and most of these cuts hit marketing because marketing doesn’t impact how you do business. Conventional wisdom now says that companies who market during a downturn come out ahead of their competitors because they … Continue reading
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Are People Talking About Your Company?
Everyone is familiar with the power of word of mouth. In fact there is an organization dedicated to it – WOMMA. There are companies like BzzAgent harnessing and trying to spur word of mouth for their clients. And with blogging, … Continue reading
Filed under Uncategorized
