Monthly Archives: December 2008
Happy Holidays
We’re taking a break for the holidays, but we’ll be back Tuesday January 6 to help you make 2009 profitable – even when the outlook is gloomy. Hope everyone has a happy and healthy holiday.
Filed under Uncategorized
Be Conservative In Your Business. Not Your Marketing.
A recent Creative Group study found that 65% of Marketing executives wished their agencies would take more risks. While taking marketing risks may seem counter-intuitive in today’s rough economy, it is actually sage advice for businesses to adhere to. It … Continue reading
Filed under Uncategorized
New Year’s Marketing Resolution
While only the second week of December I wanted to make sure everyone got this New Year’s marketing resolution before things got quiet around the holidays. I think all businesses should resolve to increase their marketing effectiveness – as … Continue reading
Filed under Marketing ROI
Want Inexpensive Out-of-Home Ads? Look To Your Employees.
Want to reward your employees and have an inexpensive way to market your business? Pay your employees to let you advertise on their cars. Grip Promotions - an event marketing firm – sent me this idea. His clients typically pay employees … Continue reading
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Why Sharing Customers Is A Good Thing.
A client posed a question to me: “Customers are your most valuable asset, so why in the world would you share them with another company”? My answer is simple – to get more customers. If you can partner … Continue reading
Filed under Customer Marketing
