Monthly Archives: January 2009
Are Google AdWords The New Elevator Pitch?
Google AdWords are those “sponsored links” in the right hand column on any Google search results page. While we’ll discuss these further another time, these are cost per click ads that are placed by a company to get your attention … Continue reading
Filed under Brand Position, Elevator Pitch
Your Mission Statement Is Not Your Brand Position
The past few week’s topics regarding how a company communicates its brand have garnered some interesting conversations revolving around using mission statements and vision statements as brand positions. Make no mistake your mission statement is not your brand position. A … Continue reading
Filed under Brand Position
Who’s On First?
It is 2009. A new year. It is the perfect time to make sure everyone in your company is on the same page in regards to how they present what your company does. I am often amazed … Continue reading
Filed under Elevator Pitch
