Monthly Archives: May 2009

May 25, 2009

Are You Telling Your Customers You Are Closed For Business?

A recent Ad-ology study noted that 48% of U.S. adults think a lack of advertising by a bank, retail store or auto dealer during a recession is a sign that they are struggling and thus make them less likely to … Continue reading →

Don’t Wait For Consumers To Start Spending Money Again

In the June issue of Fast Company, Sean Maloney, Intel’s chief sales and marketing officer, is quoted saying that their job “is to give [the audience] something so wonderful that they’ll spend money again.” This is a great philosophy for … Continue reading →

2 Comments

Filed under recession marketing

Tagged as Fast Company, Hyundai Assurance, recession marketing

May 12, 2009

Marketing Checklist

We get so caught up in the day-to-day crises of our jobs we often forget the communications basics. Use this checklist at the beginning of each week to keep tabs on your company and your competition. Your Company Check all … Continue reading →

Your Audience Has Changed, Have You?

The Economist published an article discussing the impact the recession will have on people’s purchasing habits. Typically we, as consumers, have short memories and as soon as things improve we go back to our free-spending ways. This time however, the … Continue reading →

1 Comment

Filed under recession marketing

Tagged as Brand Adpatation, brand message, Brand Position, marketing, recession marketing, Target, target audience, The Economist

Monthly Archives: May 2009

Are You Telling Your Customers You Are Closed For Business?

Don’t Wait For Consumers To Start Spending Money Again

Marketing Checklist

Your Audience Has Changed, Have You?

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