Monthly Archives: August 2009
Customer Service Doesn’t End – Part 2
Last week I wrote about the importance of having your employees positively represent your brand – even if they are on break. I highlighted a negative experience I had at Starbucks with some employees on break who decided to smoke … Continue reading
Filed under Brand Position, Customer Marketing
Customer Service Doesn’t End – Even On Break
Employees are always representing your brand as long as they have on your uniform or are at your place of work. They play the most important role in creating a brand experience that is consistent with how you want your … Continue reading
Filed under Brand Position, Customer Marketing
How Credit Unions Can Benefit Your Bottom Line
Does your company belong to a credit union? Even with most credit unions moving to community charters where virtually anyone can join one, there remains additional value by being a member company. Becoming a member company costs your company nothing … Continue reading
Filed under recession marketing
Rooms To Go and BrandsMart Co-Habitate
Since Ca$h for Couches didn’t have the right cache Rooms To Go (a value furniture retailer) and BrandsMart (a value electronics retailer) recently launched a co-promotion where your purchase at Rooms To Go gets you a gift card to BrandsMart … Continue reading
Filed under Marketing Tactics
Using Your Brand To Make Decisions
What role does your brand play in making decisions about your business? Using your brand to help make decisions is critical to keeping your brand relevant and consistent. Bonnie Hammer, USA Network’s CEO, uses her “brand filter” to help her … Continue reading
Filed under Brand Position
