Monthly Archives: October 2009
Quick Thought
Are you risking long-term growth for a short-term gain? Companies are taking different approaches to bolstering revenue in these tight economic times: some are providing deep discounts and in turn hurting their profits and brands, while others are charging more … Continue reading
Filed under Uncategorized
The Power Of Being Passive In Social Media
To me, marketing through social media falls into two camps: Active and Passive. Active is when a company disseminates information through channels like Facebook, Twitter, YouTube and blogs. Passive is about spending time listening to what consumers are saying about … Continue reading
Filed under Social Marketing
Don’t Get Lost In The Words
Too many times great ideas go undiscovered because they are not communicated well. Think about your web site. Are you so worried about search engine optimization and loading your content with key words that your company’s point of difference is … Continue reading
Filed under Good Communications
Happy Birthday
Just a quick update to thank you for your ongoing support as Don’t Stop Marketing. Market Smarter. celebrates its first birthday. As I have done every Tuesday for the past year, I will continue to provide you with tools and tips … Continue reading
Filed under Uncategorized
