Monthly Archives: October 2011
Do You Know What A Like Is Worth?
In this age of social media everything, companies are scrambling to find ways to measure and quantify their social media activity. Likes, Followers, Shares and ReTweets have given way to a cottage industry of measurement tools, but, in lieu of … Continue reading
Filed under Uncategorized
Great Targeting by T-Mobile or a Waste of Money?
Read an online article regarding the new iPhone 4S and don’t be surprised if you see an ad for T-mobile. As you may know, T-Mobile is the only major cell-phone provider that doesn’t sell an iPhone. So why advertise around … Continue reading
Filed under Marketing Tactics
Qwikster – Right Idea Just Poorly Executed?
Netflix knows its future is in video streaming, but its roots exist in DVDs. So how do you nudge consumers to wean themselves off of lower margin DVDs to the higher margin streaming videos? Introducing Qwikster, a knee-jerk reaction to … Continue reading
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Bravery In Marketing
I do not like the new Tide 2X. No matter how little I use, soap remains in dense fabrics, such as towels, and I can’t get it out. My daughter and I both have noticed that our clothes feel “itchy” … Continue reading
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