Tag Archives: advertising

Are You Telling Your Customers You Are Closed For Business?

A recent Ad-ology study noted that 48% of U.S. adults think a lack of advertising by a bank, retail store or auto dealer during a recession is a sign that they are struggling and thus make them less likely to … Continue reading

Leave a Comment

Filed under recession marketing

Monetizing Twitter

Twitter is the “hot” thing in social marketing. The concept is simple: Provide people with quick updates called tweets (140 character limit) in this one-to-many microblog. You try to attract as many people as you can to follow you on … Continue reading

1 Comment

Filed under Social Marketing

Welcome To Smarter Marketing.

Economic downturns and uncertainty bring cuts and most of these cuts hit marketing because marketing doesn’t impact how you do business.  Conventional wisdom now says that companies who market during a downturn come out ahead of their competitors because they … Continue reading

1 Comment

Filed under Uncategorized