Tag Archives: brand message
Never Contradict Your Brand
As an exercise boot camp instructor, my guilty pleasure is NBC’s The Biggest Loser. I appreciate the no-nonsense approach to weight loss: Burn More Calories Than You Consume Make Good Food Choices and Eat In Small Portions So I was … Continue reading →
Filed under Brand Position
Tagged as Biggest Loser, brand message, Brand Position, Comcast, Customer Experience, Jillian Michaels, marketing, NBC Biggest Loser, Social Marketing, The Home Depot
Your Audience Has Changed, Have You?
The Economist published an article discussing the impact the recession will have on people’s purchasing habits. Typically we, as consumers, have short memories and as soon as things improve we go back to our free-spending ways. This time however, the … Continue reading →
Filed under recession marketing
Tagged as Brand Adpatation, brand message, Brand Position, marketing, recession marketing, Target, target audience, The Economist
Jumping The Marketing Shark
I was driving to a client yesterday when I saw a billboard for Asian Pearl restaurant. What caught my eye was this “asian” restaurant was promoting its Chinese, Japanese, American and Mexican buffets. I think we have finally jumped the … Continue reading →
Filed under Messaging
Tagged as brand message, communications, marketing, Messaging, target audience
Perfecting Your Elevator Pitch
Thank you everyone for the great response received from last week’s post on consistent brand message. I also received many questions regarding how I evaluate an elevator pitch. My evaluation criteria is quite simple. First, is your pitch … Continue reading →
