Tag Archives: competitive advantages
Is Your Brand Indispensable?
Two years ago, who would have thought Coke and Energizer could ever be cast aside by retailers? Well – it’s happening. Costco recently announced it was no longer selling Coca-Cola products as a result of a price battle. CVS is … Continue reading
Filed under Brand Position, Competition, Marketing ROI
RedBox Succeeds With Blue Ocean
First came Blockbuster movie rentals and its counterparts. Then, as videos gave way to DVDs, Netflix reinvented movie rental with its monthly subscription service. Its pitch was simple: DVDs delivered right to your door with no late fees. Now, Netflix … Continue reading
Filed under Competition, Innovation
Reduce Customer Credit Card Usage. Increase Loyalty.
Credit card usage is a key component in creating customer loyalty, from earning frequent flyer miles to rewards points. In today’s economy can you increase loyalty by encouraging your customers to use their cards less? A few weeks ago I … Continue reading
Filed under Customer Marketing, Marketing ROI, recession marketing
Walgreens Stops Inertia
Walgreens challenges people to reconsider their habits by giving them a reason to rethink their drug store. Today Walgreens announced that through the end of 2009 their Take Care clinics will provide basic tests and routine treatments to people who … Continue reading
Filed under Uncategorized
Check Out Your Competition’s Web Analytics
Sorry about another quick post this week, but I came across a service that has me very excited. It is called Compete. Compete is a website that allows you to not only track your company’s web analytics but also … Continue reading
Filed under Competition
Google Alerts – A Small Tidbit Before Thanksgiving.
Every business wants to know what their competitors are doing and while it is difficult to know everything they are doing – Google Alerts helps you discover what they are doing on the web. You can receive daily alerts when … Continue reading
Filed under Competition
