Tag Archives: Customer Experience
Are Your Employees The Best People To Sell Your Product?
A recent WSJ article noted that 10% of Microsoft employees (about 10,000 people) use iPhones to access their email, an interesting statistic when many smart phones that run on a Microsoft platform are available. Closer to home, after canceling Comcast … Continue reading
Filed under Marketing Tools
Apple Continues To Get It Right
While the debate continues regarding the impact of the iPad, Apple does many things right. Today when I was purchasing a new case for my iPhone, the sales person noticed my company name on my credit card. She asked me … Continue reading
Filed under Branding, Customer Marketing
The Little Things Make A Big Difference
When a company does the little things to make your interaction more enjoyable, it goes a long way. Over the Christmas break I spent some time in Chattanooga, TN at the Doubletree Hotel. While Doubletree is best known for its … Continue reading
Filed under Customer Marketing
Recession Continues To Breed New Thinking
In today’s Wall Street Journal, Toys R Us announced they are opening 350 temporary stores in traditional shopping malls and other locations to take advantage of the holiday season. This strategy is borne out of two market changes: KB … Continue reading
Filed under recession marketing
Customer Service Doesn’t End – Part 2
Last week I wrote about the importance of having your employees positively represent your brand – even if they are on break. I highlighted a negative experience I had at Starbucks with some employees on break who decided to smoke … Continue reading
Filed under Brand Position, Customer Marketing
