Tag Archives: Customer Marketing
What Are You Learning From Your Email Marketing?
To improve customer engagement, use your email marketing to learn more about your customers. Third party email companies like Constant Contact, Emma and StreamSend are great tools to create an effective email marketing program, though most companies only use them … Continue reading
Filed under Customer Marketing, Email Marketing
Hey Netflix – Just Tell Me You Want Me Back
Six months ago I canceled my Netflix account, simply because we weren’t using it. I like the service, but since we weren’t watching movies, the $4.99 monthly fee was adding up. Last week I received a direct mail solicitation from … Continue reading
Filed under Customer Marketing, Marketing Tactics
The Little Things Make A Big Difference
When a company does the little things to make your interaction more enjoyable, it goes a long way. Over the Christmas break I spent some time in Chattanooga, TN at the Doubletree Hotel. While Doubletree is best known for its … Continue reading
Filed under Customer Marketing
Stop Saving Your Business And Start Building It
This week’s blog entry is a pep talk to all those business owners who are hesitant to invest in growing their businesses. Flat sales are considered the new up. You’ve made many cuts and are hesitant to make any … Continue reading
Filed under recession marketing
Customer Service Doesn’t End – Part 2
Last week I wrote about the importance of having your employees positively represent your brand – even if they are on break. I highlighted a negative experience I had at Starbucks with some employees on break who decided to smoke … Continue reading
Filed under Brand Position, Customer Marketing
Customer Service Doesn’t End – Even On Break
Employees are always representing your brand as long as they have on your uniform or are at your place of work. They play the most important role in creating a brand experience that is consistent with how you want your … Continue reading
Filed under Brand Position, Customer Marketing
How Credit Unions Can Benefit Your Bottom Line
Does your company belong to a credit union? Even with most credit unions moving to community charters where virtually anyone can join one, there remains additional value by being a member company. Becoming a member company costs your company nothing … Continue reading
Filed under recession marketing
Is Your Point of Contact No Longer Empowered?
One of the recent trends facing B2B companies is the shift in power back up the corporate ladder. In the past a mid-level manager may have had the authority to purchase your product or service. That responsibility now exists farther … Continue reading
Filed under Customer Marketing, recession marketing
Why Sharing Customers Is A Good Thing.
A client posed a question to me: “Customers are your most valuable asset, so why in the world would you share them with another company”? My answer is simple – to get more customers. If you can partner … Continue reading
Filed under Customer Marketing
