Tag Archives: customer relationships
Apple Continues To Get It Right
While the debate continues regarding the impact of the iPad, Apple does many things right. Today when I was purchasing a new case for my iPhone, the sales person noticed my company name on my credit card. She asked me … Continue reading
Filed under Branding, Customer Marketing
The Little Things Make A Big Difference
When a company does the little things to make your interaction more enjoyable, it goes a long way. Over the Christmas break I spent some time in Chattanooga, TN at the Doubletree Hotel. While Doubletree is best known for its … Continue reading
Filed under Customer Marketing
Customer Service Doesn’t End – Even On Break
Employees are always representing your brand as long as they have on your uniform or are at your place of work. They play the most important role in creating a brand experience that is consistent with how you want your … Continue reading
Filed under Brand Position, Customer Marketing
The next hot thing in marketing
In the latest issue of Fortune magazine, prominent people talked about the best advice they ever received. Lauren Zalaznick, President, Women & Lifestyle Entertainment Networks, NBC Universal, stated the best advice she ever received was to listen. Great advice – probably … Continue reading
Filed under Social Marketing
Reduce Customer Credit Card Usage. Increase Loyalty.
Credit card usage is a key component in creating customer loyalty, from earning frequent flyer miles to rewards points. In today’s economy can you increase loyalty by encouraging your customers to use their cards less? A few weeks ago I … Continue reading
Filed under Customer Marketing, Marketing ROI, recession marketing
Is Your Point of Contact No Longer Empowered?
One of the recent trends facing B2B companies is the shift in power back up the corporate ladder. In the past a mid-level manager may have had the authority to purchase your product or service. That responsibility now exists farther … Continue reading
Filed under Customer Marketing, recession marketing
Strengthen Your Core
I was re-reading a 2001 article from the Harvard Business Review about how to navigate your business in a downturn. It reminded me that so many companies often try to diversify their products and services to capture revenue from new … Continue reading
Filed under Customer Marketing
