Tag Archives: elevator speech
Don’t Drive Angry.
In honor of Groundhog Day and one of my favorite movies by the same name, I wanted to recall a blog post from a little over a year ago regarding the elusive elevator speech. It continues to be a hot … Continue reading
Filed under Elevator Pitch
The Elevator Pitch Revisited
The past few weeks I have been involved in many conversations regarding the perfect elevator pitch. In each conversation I’ve challenged people to evolve their idea of an elevator pitch to fit in with today’s technology. This requires keeping their … Continue reading
Filed under Brand Position, Elevator Pitch
Are Google AdWords The New Elevator Pitch?
Google AdWords are those “sponsored links” in the right hand column on any Google search results page. While we’ll discuss these further another time, these are cost per click ads that are placed by a company to get your attention … Continue reading
Filed under Brand Position, Elevator Pitch
Who’s On First?
It is 2009. A new year. It is the perfect time to make sure everyone in your company is on the same page in regards to how they present what your company does. I am often amazed … Continue reading
Filed under Elevator Pitch
