Tag Archives: Employee Branding
Are Your Employees The Best People To Sell Your Product?
A recent WSJ article noted that 10% of Microsoft employees (about 10,000 people) use iPhones to access their email, an interesting statistic when many smart phones that run on a Microsoft platform are available. Closer to home, after canceling Comcast … Continue reading
Filed under Marketing Tools
Don’t Drive Angry.
In honor of Groundhog Day and one of my favorite movies by the same name, I wanted to recall a blog post from a little over a year ago regarding the elusive elevator speech. It continues to be a hot … Continue reading
Filed under Elevator Pitch
Customer Service Doesn’t End – Part 2
Last week I wrote about the importance of having your employees positively represent your brand – even if they are on break. I highlighted a negative experience I had at Starbucks with some employees on break who decided to smoke … Continue reading
Filed under Brand Position, Customer Marketing
Customer Service Doesn’t End – Even On Break
Employees are always representing your brand as long as they have on your uniform or are at your place of work. They play the most important role in creating a brand experience that is consistent with how you want your … Continue reading
Filed under Brand Position, Customer Marketing
