Tag Archives: google adwords
The Elevator Pitch Revisited
The past few weeks I have been involved in many conversations regarding the perfect elevator pitch. In each conversation I’ve challenged people to evolve their idea of an elevator pitch to fit in with today’s technology. This requires keeping their … Continue reading
Filed under Brand Position, Elevator Pitch
Marketing Checklist
We get so caught up in the day-to-day crises of our jobs we often forget the communications basics. Use this checklist at the beginning of each week to keep tabs on your company and your competition. Your Company Check all … Continue reading
Filed under Uncategorized
Are Google AdWords The New Elevator Pitch?
Google AdWords are those “sponsored links” in the right hand column on any Google search results page. While we’ll discuss these further another time, these are cost per click ads that are placed by a company to get your attention … Continue reading
Filed under Brand Position, Elevator Pitch
