We get so caught up in the day-to-day crises of our jobs we often forget the communications basics.
Use this checklist at the beginning of each week to keep tabs on your company and your competition.
- Check all the links on your website to make sure they are still live
- Search your company on Google, Yahoo, etc
- Search your company on blogs through technorati or blogsearch
- Update Google Alerts
- If you are using paid search like AdWords, test different terms. Test ad content.
- Monitor web traffic
- Update your blog
- Determine what to post to Twitter this week
- Update your Facebook page
- Check your competitor’s websites
- Check your competitor’s web traffic on Compete.com.
- Search your competitor’s on Google, Yahoo, etc
- Search your competitor’s on blogs through technorati or blogsearch
Starting the week off following this checklist gets this out of your way and, more important, gives you time to work on anything you might discover.
Just before Thanksgiving I wrote about Google Alerts and its ability to allow you track your company and your competitors in blogs and on the web.
I recently learned about Tweet Beep which allows you to see who’s talking (or tweeting) about you on Twitter.
For those of you who are not aware of Twitter - it is a social marketing tool that allows you to communicate with your network through short statements. It also lets you follow your network to learn what they are up to.
TweetBeep is another way to see who is talking about you online allowing to listen to your audience and through this knowledge, market smarter.
Every business wants to know what their competitors are doing and while it is difficult to know everything they are doing – Google Alerts helps you discover what they are doing on the web. You can receive daily alerts when your competitors’ names show up on websites, news articles, blogs, etc.
To provide the best results you should use quotation marks like “M Is For Marketing” so you are not receiving updates on everything with the word marketing in it.
While this is certainly, not the only competitive reconnaissance you should do, it does provide interesting information to see where your competition is and who is talking about them. Which, in turn, helps you market smarter.