Tag Archives: Harvard Business Review
Is Your Point of Contact No Longer Empowered?
One of the recent trends facing B2B companies is the shift in power back up the corporate ladder. In the past a mid-level manager may have had the authority to purchase your product or service. That responsibility now exists farther … Continue reading
Filed under Customer Marketing, recession marketing
Strengthen Your Core
I was re-reading a 2001 article from the Harvard Business Review about how to navigate your business in a downturn. It reminded me that so many companies often try to diversify their products and services to capture revenue from new … Continue reading
Filed under Customer Marketing
