Tag Archives: iir
This blog post is free*
*Okay, this asterisk doesn’t mean anything, but it is indicative of something that is becoming an epidemic – add-ons and exclusions. I understand people buy based on the bottom line so companies price accordingly, but the hidden charges and exclusions … Continue reading
Filed under Customer Marketing, recession marketing
How Do You Handle Online Criticism?
We’ve discussed the role of Passive Social Media (monitoring social media) as a way to gain consumer insight about your company. The most difficult part (by far) is hearing criticism, but one that is important to your overall growth. The … Continue reading
Filed under Uncategorized
Making Social Media Work For You
Social media remains a hot topic for businesses, especially in regard to measuring the return on investment: whether that investment is money, hours or a combination of the two. Most companies measure ROI in increased sales or revenue, but that … Continue reading
Filed under research, Social Marketing
