Tag Archives: Inexpensive marketing
The Little Things Make A Big Difference
When a company does the little things to make your interaction more enjoyable, it goes a long way. Over the Christmas break I spent some time in Chattanooga, TN at the Doubletree Hotel. While Doubletree is best known for its … Continue reading
Filed under Customer Marketing
Don’t Get Lost In The Words
Too many times great ideas go undiscovered because they are not communicated well. Think about your web site. Are you so worried about search engine optimization and loading your content with key words that your company’s point of difference is … Continue reading
Filed under Good Communications
Recession Continues To Breed New Thinking
In today’s Wall Street Journal, Toys R Us announced they are opening 350 temporary stores in traditional shopping malls and other locations to take advantage of the holiday season. This strategy is borne out of two market changes: KB … Continue reading
Filed under recession marketing
Rethinking iPhone Apps As A Branding Tool
What if every time someone picked up their iPhone (or other mobile device) they saw your logo? It’s possible through mobile phone applications or apps. Apps range from the helpful like The Weather Channel, to the ridiculous like Pee Monkey … Continue reading
Filed under Marketing Tactics
Brand Consistency on LinkedIn
LinkedIn is a popular social network for businesses and professionals. Use the site’s search engine for your company and you may be surprised at the number of employees using LinkedIn. While mainly used for networking and business development, LinkedIn can … Continue reading
Filed under Uncategorized
Creative Ideas For Smaller Budgets
While marketing topics are seemingly endless, I wanted to hear what topics were top of mind for small business owners so I posted a link on Peter Shankman’s Help a Reporter Out (HARO). I have received numerous responses and a … Continue reading
Filed under Marketing ROI
Why Sharing Customers Is A Good Thing.
A client posed a question to me: “Customers are your most valuable asset, so why in the world would you share them with another company”? My answer is simple – to get more customers. If you can partner … Continue reading
Filed under Customer Marketing
