Tag Archives: lead tracking
Lead Tracking With Google Analytics
For the last two weeks I’ve been talking about the importance of tracking leads and providing some inexpensive ways of doing that. This week I want to focus on a free tracking tool – Google Analytics. Google provides free … Continue reading
Filed under tracking
Tracking Leads – As Simple As Asking A Question
Are your Yellow Page ads working as well as they used to? Did your newspaper ad generate enough leads to justify the expense? Last week I talked about the importance of tracking leads as integral to knowing if your … Continue reading
Filed under Uncategorized
Marketing = Sales?
If sales aren’t improving then marketing must not be working. It seems like this is the simplest equation in business, but business is never that simple. Marketing’s role is to drive leads by changing perception, creating desire, communicating a point … Continue reading
Filed under tracking, Uncategorized
