Tag Archives: market research
When Did You Last Talk With Your Audience?
In last week’s Atlanta Business Chronicle, Ken Bernhardt discussed the changing role of the Chief Marketing Officer – from one who just focuses on marketing, to one who should serve as a strategic adviser to the CEO. The key to … Continue reading
Filed under research
Are People Talking About Your Company?
Everyone is familiar with the power of word of mouth. In fact there is an organization dedicated to it – WOMMA. There are companies like BzzAgent harnessing and trying to spur word of mouth for their clients. And with blogging, … Continue reading
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