Tag Archives: marketing effectiveness
The Importance of Timing
November 1, 2009 I went out to get my Sunday paper (yes, I still read the paper) to find it polybagged in an advertisement for Snickers. The bag included a coupon for a bag of Snickers’ Minis. Does anyone else … Continue reading
Filed under Marketing ROI
Don’t Get Lost In The Words
Too many times great ideas go undiscovered because they are not communicated well. Think about your web site. Are you so worried about search engine optimization and loading your content with key words that your company’s point of difference is … Continue reading
Filed under Good Communications
How Credit Unions Can Benefit Your Bottom Line
Does your company belong to a credit union? Even with most credit unions moving to community charters where virtually anyone can join one, there remains additional value by being a member company. Becoming a member company costs your company nothing … Continue reading
Filed under recession marketing
How To Ruin A Good Idea
Yesterday I heard a radio spot promoting a child safety event by a company selling child location devices. The spot invited parents and children to a dinner for the children to get fingerprinted and to hear tips on child safety. As a … Continue reading
Filed under Uncategorized
Tracking Leads – As Simple As Asking A Question
Are your Yellow Page ads working as well as they used to? Did your newspaper ad generate enough leads to justify the expense? Last week I talked about the importance of tracking leads as integral to knowing if your … Continue reading
Filed under Uncategorized
