Tag Archives: micro-blog
Monetizing Twitter
Twitter is the “hot” thing in social marketing. The concept is simple: Provide people with quick updates called tweets (140 character limit) in this one-to-many microblog. You try to attract as many people as you can to follow you on … Continue reading
Filed under Social Marketing
Measuring Social Media
I recently learned about ViTrue’s Social Media Index which is a good thing because people are always asking me about how to measure success in social marketing. The Social Media Index (SMI) is a tool that measures your impact … Continue reading
Filed under Marketing ROI
