Tag Archives: passive social media
Are You Treating All Your Social Media Channels The Same?
Social media marketing is getting easier every day, especially with great tools like Hootsuite and Tweetdeck that simultaneously spread your message across all your social channels. A recent study by ad network Chitika suggests that broadcasting the same message across … Continue reading
Filed under Uncategorized
How Do You Handle Online Criticism?
We’ve discussed the role of Passive Social Media (monitoring social media) as a way to gain consumer insight about your company. The most difficult part (by far) is hearing criticism, but one that is important to your overall growth. The … Continue reading
Filed under Uncategorized
Making Social Media Work For You
Social media remains a hot topic for businesses, especially in regard to measuring the return on investment: whether that investment is money, hours or a combination of the two. Most companies measure ROI in increased sales or revenue, but that … Continue reading
Filed under research, Social Marketing
The Power Of Being Passive In Social Media
To me, marketing through social media falls into two camps: Active and Passive. Active is when a company disseminates information through channels like Facebook, Twitter, YouTube and blogs. Passive is about spending time listening to what consumers are saying about … Continue reading
Filed under Social Marketing
