Tag Archives: recession marketing
Stop Saving Your Business And Start Building It
This week’s blog entry is a pep talk to all those business owners who are hesitant to invest in growing their businesses. Flat sales are considered the new up. You’ve made many cuts and are hesitant to make any … Continue reading
Filed under recession marketing
Recession Continues To Breed New Thinking
In today’s Wall Street Journal, Toys R Us announced they are opening 350 temporary stores in traditional shopping malls and other locations to take advantage of the holiday season. This strategy is borne out of two market changes: KB … Continue reading
Filed under recession marketing
How Credit Unions Can Benefit Your Bottom Line
Does your company belong to a credit union? Even with most credit unions moving to community charters where virtually anyone can join one, there remains additional value by being a member company. Becoming a member company costs your company nothing … Continue reading
Filed under recession marketing
Reduce Customer Credit Card Usage. Increase Loyalty.
Credit card usage is a key component in creating customer loyalty, from earning frequent flyer miles to rewards points. In today’s economy can you increase loyalty by encouraging your customers to use their cards less? A few weeks ago I … Continue reading
Filed under Customer Marketing, Marketing ROI, recession marketing
Don’t Wait For Consumers To Start Spending Money Again
In the June issue of Fast Company, Sean Maloney, Intel’s chief sales and marketing officer, is quoted saying that their job “is to give [the audience] something so wonderful that they’ll spend money again.” This is a great philosophy for … Continue reading
Filed under recession marketing
