Tag Archives: recession

Market Share is Not Recession Proof

I was reading the Three Minute Manager in the March 30 issue of Fortune magazine. The first question asked to the CEOs of Staples, TD Ameritrade and Head of Global Customer Strategy for Bain & Co was “Is it really … Continue reading

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Filed under Competition, Customer Marketing, Marketing ROI, recession marketing

Don’t Be Invisible In A Recession

An article in yesterday’s Atlanta Journal-Constitution reported a National Federation of Independent Business study regarding a decline in confidence.  ”1 in 4″ small business owners claimed a decline in sales as the main reason for their pessimism. Thus the challenge, … Continue reading

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Don’t Market In A Recession

It’s official.  The Fed is finally uttering the “R” word.  So let’s stop marketing or even doing business altogether.  If people had that same attitude during the 1970s recession we’d be missing out on a lot. I was reading in … Continue reading

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