Tag Archives: referral marketing

August 18, 2009

How Credit Unions Can Benefit Your Bottom Line

Does your company belong to a credit union? Even with most credit unions moving to community charters where virtually anyone can join one, there remains additional value by being a member company. Becoming a member company costs your company nothing … Continue reading →

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March 24, 2009

Market Share is Not Recession Proof

I was reading the Three Minute Manager in the March 30 issue of Fortune magazine. The first question asked to the CEOs of Staples, TD Ameritrade and Head of Global Customer Strategy for Bain & Co was “Is it really … Continue reading →

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Filed under Competition, Customer Marketing, Marketing ROI, recession marketing

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December 1, 2008

Why Sharing Customers Is A Good Thing.

A client posed a question to me: “Customers are your most valuable asset, so why in the world would you share them with another company”?   My answer is simple – to get more customers.   If you can partner … Continue reading →

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