Tag Archives: research
When Did You Last Talk With Your Audience?
In last week’s Atlanta Business Chronicle, Ken Bernhardt discussed the changing role of the Chief Marketing Officer – from one who just focuses on marketing, to one who should serve as a strategic adviser to the CEO. The key to … Continue reading
Filed under research
Is Your Brand Indispensable?
Two years ago, who would have thought Coke and Energizer could ever be cast aside by retailers? Well – it’s happening. Costco recently announced it was no longer selling Coca-Cola products as a result of a price battle. CVS is … Continue reading
Filed under Brand Position, Competition, Marketing ROI
The next hot thing in marketing
In the latest issue of Fortune magazine, prominent people talked about the best advice they ever received. Lauren Zalaznick, President, Women & Lifestyle Entertainment Networks, NBC Universal, stated the best advice she ever received was to listen. Great advice – probably … Continue reading
Filed under Social Marketing
Marketing = Sales?
If sales aren’t improving then marketing must not be working. It seems like this is the simplest equation in business, but business is never that simple. Marketing’s role is to drive leads by changing perception, creating desire, communicating a point … Continue reading
Filed under tracking, Uncategorized
