Tag Archives: sales
Is Your Point of Contact No Longer Empowered?
One of the recent trends facing B2B companies is the shift in power back up the corporate ladder. In the past a mid-level manager may have had the authority to purchase your product or service. That responsibility now exists farther … Continue reading
Filed under Customer Marketing, recession marketing
Marketing = Sales?
If sales aren’t improving then marketing must not be working. It seems like this is the simplest equation in business, but business is never that simple. Marketing’s role is to drive leads by changing perception, creating desire, communicating a point … Continue reading
Filed under tracking, Uncategorized
