Tag Archives: tracking
Listening To Your Customers – Now Made Easier
This month I was introduced to Techrigy, a new marketing tool that measures your brand’s mentions in social media – blogs, twittter, facebook, message boards, etc. Why use a tool like this? While you may use social media to proactively … Continue reading
Filed under Social Marketing, tracking
Measuring Social Media
I recently learned about ViTrue’s Social Media Index which is a good thing because people are always asking me about how to measure success in social marketing. The Social Media Index (SMI) is a tool that measures your impact … Continue reading
Filed under Marketing ROI
