Tag Archives: Twitter
Are You Treating All Your Social Media Channels The Same?
Social media marketing is getting easier every day, especially with great tools like Hootsuite and Tweetdeck that simultaneously spread your message across all your social channels. A recent study by ad network Chitika suggests that broadcasting the same message across … Continue reading
Filed under Uncategorized
Let’s Make Sure This Goes Viral
Have you ever uttered the words “this is going to go viral” or know someone who has? Are you amazed at how a video of a kitten playing the piano can reach 3 million people, but only 15 people view … Continue reading
Filed under Marketing Tools
The Elevator Pitch Revisited
The past few weeks I have been involved in many conversations regarding the perfect elevator pitch. In each conversation I’ve challenged people to evolve their idea of an elevator pitch to fit in with today’s technology. This requires keeping their … Continue reading
Filed under Brand Position, Elevator Pitch
Measuring The Impact of Social Media
The attraction of social media is based on its ability to reach an audience with few out of pocket costs. However, social media does require a financial investment through an employee’s hours and opportunity costs. As a result, companies need … Continue reading
Filed under Marketing ROI, Social Marketing
The next hot thing in marketing
In the latest issue of Fortune magazine, prominent people talked about the best advice they ever received. Lauren Zalaznick, President, Women & Lifestyle Entertainment Networks, NBC Universal, stated the best advice she ever received was to listen. Great advice – probably … Continue reading
Filed under Social Marketing
Marketing Checklist
We get so caught up in the day-to-day crises of our jobs we often forget the communications basics. Use this checklist at the beginning of each week to keep tabs on your company and your competition. Your Company Check all … Continue reading
Filed under Uncategorized
Monetizing Twitter
Twitter is the “hot” thing in social marketing. The concept is simple: Provide people with quick updates called tweets (140 character limit) in this one-to-many microblog. You try to attract as many people as you can to follow you on … Continue reading
Filed under Social Marketing
The Google Alerts for Twitter
Just before Thanksgiving I wrote about Google Alerts and its ability to allow you track your company and your competitors in blogs and on the web. I recently learned about Tweet Beep which allows you to see who’s talking (or tweeting) … Continue reading
Filed under Uncategorized
Measuring Social Media
I recently learned about ViTrue’s Social Media Index which is a good thing because people are always asking me about how to measure success in social marketing. The Social Media Index (SMI) is a tool that measures your impact … Continue reading
Filed under Marketing ROI
