Tag Archives: ViTrue
The Power Of Being Passive In Social Media
To me, marketing through social media falls into two camps: Active and Passive. Active is when a company disseminates information through channels like Facebook, Twitter, YouTube and blogs. Passive is about spending time listening to what consumers are saying about … Continue reading
Filed under Social Marketing
Measuring Social Media
I recently learned about ViTrue’s Social Media Index which is a good thing because people are always asking me about how to measure success in social marketing. The Social Media Index (SMI) is a tool that measures your impact … Continue reading
Filed under Marketing ROI
