Tag Archives: YouTube

Let’s Make Sure This Goes Viral

Have you ever uttered the words “this is going to go viral” or know someone who has? Are you amazed at how a video of a kitten playing the piano can reach 3 million people, but only 15 people view … Continue reading

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Measuring The Impact of Social Media

The attraction of social media is based on its ability to reach an audience with few out of pocket costs.  However, social media does require a financial investment through an employee’s hours and opportunity costs. As a result, companies need … Continue reading

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Filed under Marketing ROI, Social Marketing

The next hot thing in marketing

In the latest issue of Fortune magazine, prominent people talked about the best advice they ever received. Lauren Zalaznick, President, Women & Lifestyle Entertainment Networks, NBC Universal, stated the best advice she ever received was to listen. Great advice – probably … Continue reading

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Filed under Social Marketing