Welcome To Smarter Marketing.

Economic downturns and uncertainty bring cuts and most of these cuts hit marketing because marketing doesn’t impact how you do business.  Conventional wisdom now says that companies who market during a downturn come out ahead of their competitors because they kept their business known while others disappeared.

While that sounds great in theory, it is hard to practice especially when jobs or your livelihood may be on the line.

I suggest another approach – keep marketing, just make it more efficient and more effective.  

Thus the reason for this blog – to provide thoughts and ideas that can help small businesses market themselves more effectively – without increasing – and often times decreasing – their marketing spend.

I look forward to sharing my thoughts with you in the hopes they help your business succeed.

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1 Comment

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One response to “Welcome To Smarter Marketing.

  1. Great advice for your readers. We’re trying to get the same message out. There is so much focus on negativity in the media that people are scared to do what they need to do the most…Market (smartly as you point out).

    I would also recommend that we all start passing on positive news to our colleagues as well. Instead of focusing on a six percent unemployment rate, why not get excited about the the fact that 94 percent of Americans that want jobs have them!

    There’s nothing like pushing a little “verbal Prozac” to get people moving again. Good luck with the blog.

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