Don’t Market In A Recession

It’s official.  The Fed is finally uttering the “R” word.  So let’s stop marketing or even doing business altogether.  If people had that same attitude during the 1970s recession we’d be missing out on a lot.

I was reading in AdAge this week that three very well know companies were started in the last “deep recession”; Federal Express, Microsoft and Creative Artists Agency.  

Time Inc. introduced People magazine. (It is also noteworthy they started Fortune during the Great Depression).  

Price Club – the precursor to Sam’s Club, Costco and BJ’s was started.  

Procter & Gamble introduced Pringles and ERA detergent.

So as the title of this blog says, don’t stop marketing, market smarter.


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