Every business wants to know what their competitors are doing and while it is difficult to know everything they are doing – Google Alerts helps you discover what they are doing on the web. You can receive daily alerts when your competitors’ names show up on websites, news articles, blogs, etc.
To provide the best results you should use quotation marks like “M Is For Marketing” so you are not receiving updates on everything with the word marketing in it.
While this is certainly, not the only competitive reconnaissance you should do, it does provide interesting information to see where your competition is and who is talking about them. Which, in turn, helps you market smarter.