Sorry about another quick post this week, but I came across a service that has me very excited. It is called Compete.
Compete is a website that allows you to not only track your company’s web analytics but also check your competition’s web activity. It does so by gathering information based on IP traffic.
Compete’s subscription service is pretty robust and can run anywhere from $200 – $500 a month , but even using its free tool you can still get a lot of information like:
- monthly visitors
- monthly unique visitors
- average page views
- average time per visit
This is not a perfect science but it is pretty close. I compared the web analytics of some of my clients with the data received by Compete and it was off by about 5% – 10%. So while it is not the end-all in web analytics, it is a great tool to help you monitor trends.
For example, if your competition launches a new ad campaign you can track any upticks in its unique visitors to measure the impact. More important you can see what type of comparative impact it has on your site.
Compete also provides you frame of reference. You may think having 5 web page views per visit is a good number, now you can see if it really is and map out your plan accordingly.
Understanding your competition and having an industry frame of reference are key tools to being a better marketer and now Compete.com helps you market smarter.