LinkedIn is a popular social network for businesses and professionals. Use the site’s search engine for your company and you may be surprised at the number of employees using LinkedIn.
While mainly used for networking and business development, LinkedIn can be a great brand building tool when used properly.
Each person on LinkedIn has a profile. Look at your employees’ LinkedIn profiles, do they describe your company in a consistent manner?
If not two things come to mind.
1) If they aren’t describing your company on a consistent basis on LinkedIn you can be confident they are describing it consistently in person either. Which may mean they do not have a clear understanding of your brand.
2) You are missing out on a simple, free branding opportunity.
Help your company maintain a consistent message in the market by making sure your employees use LinkedIn (Plaxo and Spoke are other business networks) and describe your company in the same manner.
Just like any marketing tool your presence on these business social networks needs to be consistent and you can’t leave it to chance.
Using LinkedIn to support your brand position is a simple way to help you market smarter.