It’s possible through mobile phone applications or apps.
Apps range from the helpful like The Weather Channel, to the ridiculous like Pee Monkey (and no, I did not make that up).
They have transformed how we judge and use mobile devices.
Apps are also becoming big business. In fact, Apple apps are fast approaching 1 billion downloads.
So how does the average business benefit from apps and justify development costs?
The answer: top of mind awareness.
Let’s just say a pest control company creates an app that lets you identify common household pests. The downloadable app is handy when those little black bugs are swarming in your kitchen, and a reminder of a company’s brand when the user sees your logo on his phone 20x per day. More importantly, when you have a pest control problem, what company would be top of mind?
This can work for so many industries: electricians, attorneys, plumbers, fitness centers, etc. And chances are, creating an app is more affordable than a sustained advertising campaign. (One company I recommend for iPhone app development is A Clever Twist.)
An app can be a valuable – and unique – tool for building your brand, so consider it as one aspect of your overall branding efforts to keep your name out in front of potential customers.