OnStar is a great product GM offers on all of its vehicles. OnStar is a service that helps drivers with everything from directions to unlocking doors to passive crash response.
It seems like a great service but it’s not appealing enough to convince me to purchase a General Motors product – based on GM’s sales, I’m not alone.
In this day with GM and other car manufacturers begging for new revenue (see Cash for Clunkers), I would hope GM would find a way to make OnStar available to the general consumer. I would certainly add it to my car.
Do any of your add-on services provide a bigger opportunity by making them available to a larger audience?