Think about your web site. Are you so worried about search engine optimization and loading your content with key words that your company’s point of difference is lost in the words?
I spend a lot of time with clients helping them hone their unique point of difference, only to watch it get lost when they try to communicate it through their web site, blogs, brochures and other forms of communications.
So how do you ensure your ideas are communicated in a way that makes them stand out?
- Edit – a good idea should be able to stand on its own, so keep copy simple and direct
- Share – have uninvolved parties who will give you honest feedback read your communications to make sure your point is expressed well
- Hand-Off – if you are not a strong writer, find someone who is and have them write or at least edit your content
In an effort to help clients enhance their communications tools, I have expanded M is for Marketing’s services to include editing and writing services. I call the service Idea Assurance – helping ensure your idea is communicated as you intended.
We are having a new service special in which we will edit 10 pages of web copy for $475.
Clear, concise communication is as important as the idea itself. Take your time when writing; it will help position your company more effectively.