Making Social Media Work For You

Social media remains a hot topic for businesses, especially in regard to measuring the return on investment: whether that investment is money, hours or a combination of the two.

Most companies measure ROI in increased sales or revenue, but that only looks at social media from a marketing perspective and not the full potential social media can have on a business.

I have written in the past regarding Passive Social Media, using social media as a listening tool.  By listening to your customers you might discover a new product line, a way to improve customer service, predict sales or the impetus for a marketing campaign, all of which can have a positive impact on ROI.

Companies like Procter & Gamble, Burt’s Bees, eBay and Dell use social media to gain insights and will be talking about it at the Social Media & Community 2.0 Strategies conference put on by IIR, May 3 – 5, 2010.

I have been invited to attend this conference and report on it, so I will be providing updates before, during and after the conference.

I encourage you to check it out if you are interested in taking advantage of everything social media has to offer.

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2 Comments

Filed under research, Social Marketing

2 responses to “Making Social Media Work For You

  1. Interested to see how it goes..

    Have you seen this? Its a very powerful video:

  2. Thanks for the video link. It tells an extremely compelling story.

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