It doesn’t have to come from an international ad agency or global ideation company. In fact, an idea that resonates with its audience can come from anywhere.
Case in point: The VAS MADNESS promotion from The Urology Team in Austin, TX. They have extended their hours during March to encourage men who may be considering a vasectomy to do it during the NCAA’s March Madness so they can recover while watching basketball all weekend.
While the creative execution might be lacking, you can’t argue with the idea. The number of men looking for any excuse to sit and watch basketball all weekend is significant. The Urology Team just tapped into that desire and gave men who were considering the procedure a reason to have it now.
With so many ways to tap into your audience like social media, surveys, blogs, forums and good old-fashioned conversations, I am sure there are many ideas that you can develop to connect with your customer base.
Who knows – maybe it will come to you during March Madness.
To learn more about using social media for greater consumer insight attend IIR’s Social Media & Community 2.0 Strategies conference. To learn more visit http://bit.ly/d7mUWG and use code XM2205SMB to save 15%.