Social responsibility has never been more important for your company.
I’m not saying this from a tree-hugging perspective. With consumers being unable to give to charity as much as they would like, they are choosing to do business with companies that have greater social responsibility.
A recent Futures Company study stated 72% of consumers choose to do business with companies that are more socially responsible so they can “make a difference in this world”. 69% of people try to “buy things from [a] company as often as possible” if they support my school or community.
Where does your company stand? If price and service is comparable are you using social responsibility to your competitive advantage?