2010 Social Media Marketing Industry Report from Social Media Examiner

Michael Stelzner of Social Media Examiner has put together a nice report on how marketers are using social media.  Check it out here.


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Are Your Employees The Best People To Sell Your Product?

Stereotypical Employee Photo

A recent WSJ article noted that 10% of Microsoft employees (about 10,000 people) use iPhones to access their email, an interesting statistic when many smart phones that run on a Microsoft platform are available.

Closer to home, after canceling Comcast cable for AT&T U-verse, Comcast sent a rep out to pick up my equipment.  In conversation, he revealed that he uses Direct TV at home, instead of Comcast, because Comcast did not offer discounts to employees and DirectTV was more affordable.

Both stories got me thinking: While your employees can certainly sell your product without using it, imagine how much more effective they can be if they actually use your product as well.

What can you do to ensure your employees become advocates for your products/services?

  1. Make Employees Customers. Even if you have to subsidize the product, make sure your employees use your product over a competitor’s.  Car dealers have “dealer” cars so their sales people can speak intimately about the products they are selling based on their own experiences.
  2. Educate. Let your employees know everything about your product (good and bad).  Don’t let them find out about any functions or problems from a customer.  When the latter occurs, it can cause unnecessary conversations among the employees about the quality of your product.
  3. Transparency. Communicate with your employees regularly about your services.  If you are making changes, tell them why.  It will help them better communicate with consumers.
  4. Let Them Compare. You want your employees loyal to your products, so encourage them (and even subsidize) using a competitive product/service.  This will allow them to see how your product is different and will help in emphasizing your product strengths from a personal experience.
  5. Ask for Feedback. When your employees are using your products/services, you now have a in-house focus group to gain learnings on how to improve your offerings. Asking for their feedback, and acting on it, will foster loyalty among employees and ultimately create a better product.

No matter how good your product or service, your employees are integral to selling the product and connecting with the consumer.  Give them every opportunity to get to know your products and services better, and your efforts will pay off in so many ways.

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How Coca-Cola uses Digital and Emerging Media

Learn how Michael Donnelly, The Coca-Cola Company, uses digital marketing and emerging media at IIR’s Social Media conference.

I’ll be blogging from the May 3 – May 5 conference.  To learn more visit http://bit.ly/d7mUWG and use code XM2205SMB to save 15%.

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Inc. Tools

I am often asked by my clients how they should structure sales commissions for both full-time and part-time sales people.

I found a great resource on Inc. magazine’s website.  They also provide tips on hiring, leadership, management, finance, technology, marketing and the overall running of a business.

It is worthwhile to check out.

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The United States of Facebook

Interesting statistics of Facebook users versus the United States population.

By the Numbers: Facebook vs The United States [INFOGRAPHIC]

Posted using ShareThis

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Is Your Business Socially Responsible?

Social responsibility has never been more important for your company.

I’m not saying this from a tree-hugging perspective.  With consumers being unable to give to charity as much as they would like, they are choosing to do business with companies that have greater social responsibility.

A recent Futures Company study stated 72% of consumers choose to do business with companies that are more socially responsible so they can “make a difference in this world”.  69% of people try to “buy things from [a] company as often as possible” if they support my school or community.

Where does your company stand?  If price and service is comparable are you using social responsibility to your competitive advantage?

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Behavioral Targeting Doubles Ad Effectiveness – eMarketer

Yet another way knowing your audience helps yield a greater response.

Behavioral Targeting Doubles Ad Effectiveness – eMarketer.

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Filed under Marketing Tactics