Tag Archives: ad-ology

Are You Telling Your Customers You Are Closed For Business?

Closed For BusinessA recent Ad-ology study noted that 48% of U.S. adults think a lack of advertising by a bank, retail store or auto dealer during a recession is a sign that they are struggling and thus make them less likely to do business with them.

Conversely, a vast majority perceives businesses that continue to advertise as being competitive or committed to doing business.

What message are you sending your customers?

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Filed under recession marketing