Economic downturns and uncertainty bring cuts and most of these cuts hit marketing because marketing doesn’t impact how you do business. Conventional wisdom now says that companies who market during a downturn come out ahead of their competitors because they kept their business known while others disappeared.
While that sounds great in theory, it is hard to practice especially when jobs or your livelihood may be on the line.
I suggest another approach – keep marketing, just make it more efficient and more effective.
Thus the reason for this blog – to provide thoughts and ideas that can help small businesses market themselves more effectively – without increasing – and often times decreasing – their marketing spend.
I look forward to sharing my thoughts with you in the hopes they help your business succeed.