Everyone is familiar with the power of word of mouth. In fact there is an organization dedicated to it – WOMMA. There are companies like BzzAgent harnessing and trying to spur word of mouth for their clients. And with blogging, people can voice their opinions faster and more loudly than ever.
While the opinions you find in blogs are an opinion of one, monitoring blogs regularly might help you identify trends that you can take advantage of when positive or market against when negative.
Think about Mentos and Diet Coke, who would have thought a soda volcano would have boosted the sales, awareness and interest in a candy. Had you been tracking the web, you might have.
Even if you can afford research, keeping an eye on blogs will keep you closer to your audience.
Here are some blog search engines that you might find helpful: