Tag Archives: Mobile Marketing

Rethinking iPhone Apps As A Branding Tool

iphoneWhat if every time someone picked up their iPhone (or other mobile device) they saw your logo?

It’s possible through mobile phone applications  or apps.

Apps range from the helpful like The Weather Channel, to the ridiculous like Pee Monkey (and no, I did not make that up).

They have transformed how we judge and use mobile devices.

Apps are also becoming big business.  In fact, Apple apps are fast approaching 1 billion downloads.

So how does the average business benefit from apps and justify development costs?

The answer: top of mind awareness.

Let’s just say a pest control company creates an app that lets you identify common household pests. The downloadable app is handy when those little black bugs are swarming in your kitchen, and a reminder of a company’s brand when the user sees your logo on his phone 20x per day. More importantly, when you have a pest control problem, what company would be top of mind?

This can work for so many industries: electricians, attorneys, plumbers, fitness centers, etc. And chances are, creating an app is more affordable than a sustained advertising campaign. (One company I recommend for iPhone app development is A Clever Twist.)

An app can be a valuable – and unique – tool for building your brand, so consider it as one aspect of your overall branding efforts to keep your name out in front of potential customers.

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